PPC (Pay-Per-Click)

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What is PPC Marketing

This is a type of income in which the person click on the ad the company pay each time on online advertising. With the help of search Engine Optimization it is a way of buying visit to the website rather than to earn those organically. The websites and the Search Engine result pages are agreed to display adds on PPC adds. The users who search for a particular key word or visit the website the advertisers bid for that keyword to the target audience and the add is been displayed to the users.

PPC advertising can be an effective way to drive traffic to your website and increase conversions, but it requires careful planning, strategic bidding, and ongoing optimization to ensure that you are getting a good return on your investment.

What is Campaign Management?

The campaign management includes the planning, executing and analyzing the market. The campain management also involves setting goals, creating and implementing strategies, managing budgets and measuring results.

The campaign management is only effective if there is through understanding of the target audience, the marketing channels that will be used for the desired outcomes of the campaign. The monitoring and adjusting the campaign in real time that to fulfill the goals and increasing its return on Investment.

Process of campaign Management includes following steps

  • The goals and objectives of the campaign are mentioned clearly
  • The research procedure to find the target audience and market.
  • Campaign strategy and creative material is been developed.
  • The selection of the market channel should be accurate to reach the target audience.
  • Budget and timeline is been set for the campaign.
  • The performance is been monitored by launching the campaign.
  • Making adjustments and optimizations to improve the campaign's effectiveness analyzing the results of the campaign and using those insights to inform future campaigns.

How do Ad Words work?

The Google creates the Ad words on the PPC advertising platform. Advertisers bid on specific keywords or phrases that are relevant to their target audience and create ads that are displayed to users who search for those keywords or visit websites related to them.

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How AD Word works?

  • Advertisers choose relevant work: The keyword search used by the user to search for any product or services to the target audience this is for the advertising of that key word.
  • Advertiser Creates Adds: There are some of the adds which include the relevant keywords for the target market and encouraging them to click on the add.
  • Advertiser Sets Bid and Budgets: The bid is been set for the every keyword and targeting it to the amount they are willing to pay on clicking on the ad. Advertisers also set a daily budget for their campaign, which determines how much they are willing to spend each day.
  • Google Display Adds: The user search for the keyword or visits the website for the particular key word then the Google runs an auction to determine which adds to display.
  • User Clicks on Add: The user click on the advertisement add they are directed to the advertiser website or landing page.
  • Advertiser Pays for Clicks: The maximum bid and the other factors are being analyzed by the user clicking on the add and each click has the cost.
  • Advertiser Monitor and Optimizes Campaign: Advertisers monitor the performance of their campaigns and make adjustments to their bids, ads, and targeting to improve their return on investment (ROI).

What is Ad Rank?

The Ad which is competing in an auction the Google gives the Ad Rank. The criteria of the Ad Rank is based on several factors like maximum bid, Quality of the ad, and other ad formats.

Formula for Ad Rank is: Ad Rank = Bid x Quality Score x Expected Impact of Ad Extensions and other Ad Formats.

The factor Explanation

  • Bid: For just clicking on add the advertiser wish to pay the maximum amount.
  • Quality Score: The users search query can be measured by the metric. Quality Score takes into account factors such as the relevance of the ad copy and landing page, the historical click-through rate (CTR) of the ad, and the relevance of the keyword to the ad and landing page.
  • Expected Impact of Ad Extentions and other Ad Formats: The expected impact that ad extensions and other ad formats, such as callouts and structured snippets, will have on the performance of the ad.

By improving their Quality Score and using ad extensions and other ad formats effectively, advertisers can increase their Ad Rank and improve the visibility and performance of their ads.

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